In this report, comprehensive analysis of HKDL will be presented begins with a detailed background information of the company, followed by its external and internal environment, findings included increasing inbound tourist in Hong Kong, low exchange rate of HK Dollars, global economic downturn, new development of Lantau Island, expansion and suspension of Individual Visit Scheme, increasing accessibility, etc. We will write a custom essay sample on Disneyland or any similar topic specifically for you Do Not Waste HIRE WRITER For internal analysis, current and near-future product, competitive advantages with distinctive features and company performance and capabilities were being analyzed accordingly.
Threat of New Entry The threat of new entrants refers the possibility that the profits of established firms in the respective industry may be eroded by new competitors.
In terms of the amusement park industry, the entry barrier is high due to the need to invest large amount of financial resources In addition to that amusement park required over 50 acres of land for a full scale development; other can utilize 10, to 30, acres The said factor is important because Hong Kong has a high land price real state market This is also connected to the fact that the location of the amusement park is a very important factor.
Threat of Rivalry Rivalry among the existing competitors takes the form of process of jockeying for the position.
This can be observe in the amusement park industry of the country, due to high threat of rivalry, different players are implementing different plans and activities such as renovation and introduction of new attractions in order to catch the attention of the customers.
Threat of Substitution All firms within a given industry compete with an industry that produces the substitute products and services. Substitutes limit the potential returns of an industry by the process of placing a ceiling on the prices of the firms in the given industry can profitably charge In the industry, the threat of substitution is relatively low because the main substitute for the product is other aspects of leisure and tourism industry such as sport and casino industry.
On the other hand, because of the popularity of the amusement park industry as well as the growing number of Chinese tourists, the industry is not that affected.
Threat of Suppliers Suppliers can exert a bargaining power over participants in an industry by threatening to raise prices or even reduce the quality of purchased goods and services.
In addition to that, the airline industry, which is considered as the primary supplier of visitors for the company is also facing impact of competition as well as the growing demand for cheap travel packages.
Buyer Power The buyer or the visitors and tourists have a medium or mediocre influence over the industry because the product and service of the industry is important for the customers. This is due to the fact that amusement is considered as part of necessity of every family in Hong Kong, as well as the mainland China market.
Furthermore, the said industry cannot be replaced by other substitute. Competitor Analysis Disneyland Disneyland opened in September and had helped to reposition the country as a premier destination for families. It had maintained its 13, to 14, average visitors cited in The main advantage of the company is that it holds the name of the Disney which is well known in the world in terms of entertainment.
Furthermore, it targets the children, thus the whole family because of the different rides and attractions that focuses on different well-known Disney characters. This can help the company to attract more visitors or tourists from different part of the globe, particularly those who are from the US and Europe.
PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. Apr 15, · People say many things about management, but one thing you hardly ever hear is that it's an easy job. Indeed, with employee engagement levels generally hovering around the 30% mark, and the. These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Uber’s taxi service.
The said aspects are important for the company because most of the visitors of the country come from mainland China. The main mission of the organization is to foster public awareness and understanding regarding the values of wetlands throughout the East Asian Region.(August 14, ) The Hong Kong Youth Association Survey On Queen's Pier The Hong Kong Youth Association ran a public opinion poll whose results apparently showed support for the demolition/relocation of Queen's Pier, but a Hong Kong blogger disagreed with the .
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Today, business plays an increasingly critical role in taking on our world’s most pressing social, environmental and economic issues. With our size and scale, we have a global responsibility and a unique opportunity to be a force for good.
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