Today, however, consumers are making buying-decisions differently and with this, strategies aimed at impacting this process need to evolve as well. Consumers now are exposed to their phone and laptop screens more than they are to traditional media like television, newspapers and billboards. There are also a growing number of consumers who prefer to shop online for FMCG products rather than visit a physical store.
FMCG brands bullish on consumer buying sentiments Market sentiment is expected to be buoyant during the festive season this year after a subdued period for the last two years post demonetistion and implementation of GST in the country. Inthe sector is slated to grow at The category has shown 10 per cent rise in spends, giving a clear indication that the market is bullish and the festive season this year will be exciting for the marketers.
So, this year we are expecting a decent growth in income in both urban and rural markets. With all this, overall, we are expecting good uptake in sales in this particular year, especially during the festive season. However, since then the category has been growing steadily, and has also seen a surge in rural consumption at 9.
With the first quarter GDP growth of 8. Industries that are expected to drive the maximum growth on the back of rural demand and a good monsoon are fast-moving consumer goods, automobiles and two-wheelers and handsets, especially through sales by e-commerce platforms during the festive season.
Vincent Noronha The dairy and ice cream category has been growing and will continue to grow as accessibility and affordability keep on improving in Tier1 and 2 towns.
A considerable amount is spent on ads during the season, including ATL and new mediums like digital media, which is a high traction medium for our core target audience.
Ours are a clubbed activity where we take the festive as the start, with specific Festive related promotions and then carry forward through the winter months. We have seen a very good response in terms of increase in demand of sales velocity and demand for products during big days have been very encouraging, which has made us believe that going forward during the festive season, we will probably see good increase in demand.
This would probably be one of the best years. For Diwali, we are working on specific plans, which will marry ice creams with the festive thoughts of gifting. The numbers prove that consumer spends are on the rise and will continue to see growth through the season.But the latest research from Ebiquity shows that TV is still more effective in building FMCG brands.
Digital and social are support mediums. and only investing in the marketing of those new. Chief Marketing Officer - FMCG/FMCD/Luxury Goods - IIM/MDI/ISB/FMS ( yrs), Anywhere in India/Multiple Locations, Marketing,FMCG Marketing,Marketing Head,International Marketing,Brand Management,Advertising,Campaign Management,Public Relations, iim mba jobs - initiativeblog.com 8: More delicious and exotic products will head out of Africa to UK.
Mintel says Africa will be one of the biggest consumer trends in Europe for Why? Its “indigenous products” deliver a “winning combination of authenticity, provenance and exoticism across food and drink”. Jan 06, · And these trends will impact the fortunes of media and tech companies for investors The decline in print, radio and TV will continue, hurting companies in all three media.
Advertising trends have evolved from the quintessentially traditional print ads and TV spots to new marketing strategies that include QR codes, co-branding, content marketing and online advertising. 13 days ago · Marketing Manager Job Duties: Interviews, hires, and trains marketing staff members Establishes marketing goals based on past performance and market forecasts Oversees current offerings and comes up with initiatives for new products or services Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing.