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The Internet has expanded the use of photos, making it possible for anyone to send them or to publish them for wide viewing. Just as they appoint their homes with fine furniture and decorations, the photos on their walls need to exhibit their standards of quality.
Because the client has to initiate the call, many special moments are lost and the studio loses potential business. Photo studios generally charge a large fee for CDs of their clients' digital images. For these reasons, most photo studios are rarely used by families as a whole.
We will establish a relationship in which we initiate the calls to keep their photos up to date. Digital files of their photos will be available for free by e-mail, or with a nominal fee for CD.
Because of our relationship with the families, when something big like a wedding comes, there's no place else they would go.
The opening of Phoebe's Photo Studio will mark a change in the way professional photography is delivered. Rather than being a rare place to visit, this photo studio will be a fun part of a family's lives, helping them capture special moments and share them in a digital world.
Mission Phoebe's Photo Studio helps clients preserve memories and portray themselves in the best light. We make professional quality photographs easily available in a digital format.
We do this by using a pricing structure that makes our digital photographs a household staple and by making it fun for them to come here or to have us in their homes.
We want to keep it simple. To develop systems of production for each product category that are easy to replicate with new clients to keep it simple and fun.
To have a client relationship system and call plan that will keep us on top of each of our client's scheduled needs at all times.
Keys to Success Our keys for success are: Target marketing for the gateway products of baby pictures, high school photos and wedding albums. Developing relationships with our clients through personal customer service, to turn one-time customers into lifetime clients. Our system of tracking clients' ongoing needs for photos and taking the initiative to call them for appointments.
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